About us

An agency that only understands healthcare

We do not work with restaurants, real estate or clothing shops. We spend one hundred per cent of our time on a single sector, and it shows in every decision we make for your practice.

How we got here

Medical brands ranking: 70+Medical brands ranking
Average first-year growth in online bookings: 80%Average first-year growth in online bookings
Focused on healthcare: 100%Focused on healthcare

Nayitapubmark started in Panama City from a simple observation: Panamanian doctors are excellent at what they do and almost always invisible online. A specialist with years of practice loses patients to a brand-new clinic that simply knows how to show up on Google.

Since then we have worked alongside clinics, hospitals, laboratories and private practices across the country. We have learned that medical marketing is unlike the rest: there are regulations to respect, a professional ethic that is not up for negotiation, and a patient who decides while frightened and in a hurry.

Today we are a multidisciplinary team of strategists, creatives and SEO specialists. We work out of Panama City and serve practices nationwide.

See every digital marketing service for doctors in Panama

How we work

Nothing we cannot stand behind
We do not promise cures or clinical outcomes. Every piece of copy we publish on your behalf is reviewed so it never puts your licence or your reputation at risk.
Numbers, not impressions
We measure calls, form submissions and WhatsApp messages. If a campaign is not bringing in patients, we tell you before you have to ask.
Specialty by specialty
Nobody searches for a cardiologist the way they search for a dermatologist. Every strategy starts from how your specialty's patients actually search, not from a template.
You talk to the people doing the work
There are no layers of account executives between you and the people running your brand.

The team

Who is behind it

The agency is led by its founding partners, Nayari Contreras and Jorge Reina, who stay involved in every account. Around them works a team covering design, copywriting, paid media and video production.