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Nayita Publicidad y Marketing

About us

An agency that only understands healthcare

We do not work with restaurants, real estate or clothing shops. We spend one hundred per cent of our time on a single sector, and it shows in every decision we make for your practice.

How we got here

Medical brands ranking
70+Medical brands ranking
Average growth in online bookings
80%Average growth in online bookings
Focused on healthcare
100%Focused on healthcare

Nayitapubmark started in Panama City from a simple observation: Panamanian doctors are excellent at what they do and almost always invisible online. A specialist with years of practice loses patients to a brand-new clinic that simply knows how to show up on Google.

Since then we have worked alongside clinics, hospitals, laboratories and private practices across the country. We have learned that medical marketing is unlike the rest: there are regulations to respect, a professional ethic that is not up for negotiation, and a patient who decides while frightened and in a hurry.

Today we are a multidisciplinary team of strategists, creatives and SEO specialists. We work out of Galería Obarrio in Panama City and serve practices nationwide.

How we work

  • Nothing we cannot stand behind

    We do not promise cures or clinical outcomes. Every piece of copy we publish on your behalf is reviewed so it never puts your licence or your reputation at risk.

  • Numbers, not impressions

    We measure calls, form submissions and WhatsApp messages. If a campaign is not bringing in patients, we tell you before you have to ask.

  • Specialty by specialty

    Nobody searches for a cardiologist the way they search for a dermatologist. Every strategy starts from how your specialty's patients actually search, not from a template.

  • You talk to the people doing the work

    There are no layers of account executives between you and the people running your brand.

The team

Who is behind it

The agency is led by its two founding partners, who stay involved in every account. Around them works a team covering design, copywriting, paid media and video production.

Founding partner of Nayita Publicidad y Marketing
Founding partner of Nayita Publicidad y Marketing

Our brands

Hospital BrisasMedicaFertilCirpaCardiopediaDr. Martín LassoEl Dr. de tus piesFertodonorsSusana Gow

Your next patient is already searching

Tell us about your practice and we will send back an honest digital diagnosis, no strings attached.

Free consultation
+507 6627-3753info@nayitapubmark.com

Galería Obarrio, Panama City, Panama