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Online stores for clinics

Panama uses the dollar, which removes the single biggest friction point in selling to international customers. If your clinic sells products, supplements or treatment packages, that is an advantage worth using properly.

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Illustration of a clinic online store with a shopping bag, price tag and confirmed order

Where a clinic store loses the sale

Almost always at checkout. An international platform configured without a local gateway pushes the customer through a process they abandon halfway, and nobody notices because nobody is measuring abandonment.

The second leak is the product page: manufacturer catalogue photos with no explanation of what the product is for or who should use it. In healthcare, that gap reads as untrustworthy.

There is a strategic reason too: a store turns the clinic into an ongoing provider rather than a one-off consultation. The patient who buys their sunscreen or supplement from you monthly is a patient who comes back, and that recurring revenue cushions slow months.

What it includes

  • Store on WooCommerce or Shopify
  • Panamanian payment gateways built in
  • Product pages and photography
  • Training so your team can handle orders

How we work

  1. Platform choice

    WooCommerce if you already have a site and want full control; Shopify if you would rather not handle maintenance. We tell you which fits your case, not which suits us.

  2. Payments and shipping

    Panamanian gateways integrated, shipping rules configured, and in-clinic pickup as an option — usually the most used one locally.

  3. Product pages and photography

    Our own product photography and copy explaining indication and use, with no therapeutic claims that cannot be supported.

  4. Training

    Your team learns to add products and handle orders and stock. The store does not depend on us to run.

Frequently asked questions

How much does an online store for a clinic cost?
Development starts at US$1,500, depending on product count, payment gateway and inventory integration. It is a one-time project fee; maintenance is quoted separately.
How long until the store is live?
Three to six weeks depending on product count and gateway. The gateway's bank verification is what takes longest, so we start it on day one so it never blocks the rest of the project.
How do I drive traffic to the store?
Your own practice is the first channel: the doctor who recommends the product and the front desk sharing the link. Then your Google listing with products loaded, and targeted campaigns planned together with the SEO and Ads service.
Can I sell to customers outside Panama?
Yes, and the dollar makes it straightforward. Shipping and any import restrictions on your product category need checking before launch, which we do as part of setup.
Which payment gateways work in Panama?
We use both locally operating providers and international ones that accept Panamanian merchants. We assess it against your bank and volume before deciding.
Can I sell medication?
It depends on the category and applicable regulation. Over-the-counter and personal care products are fine; prescription items need case-by-case review.
Does it integrate with my current website?
Yes. We normally build the store on the same domain so your ranking authority is not split across two sites.

Your next patient is already searching

Tell us about your practice and we will send back an honest digital diagnosis, no strings attached.

Free consultation
+507 6627-3753info@nayitapubmark.com

Galerías Obarrio, Panama City, Panama