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360° digital ecosystem

International patients check more sources than local ones. Before booking a procedure abroad, they will look at your website, your Google listing, expatriate Facebook groups and possibly a medical tourism portal. Every one of those has to agree.

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Illustration of a clinic's channels — website, messages, Google listing and metrics — connected around a medical cross

Inconsistency reads as risk

A local patient who finds an outdated opening time is annoyed. Someone weighing a flight from Miami for surgery reads the same thing as a warning sign, and moves on to a clinic in Costa Rica.

The problem multiplies with languages. It is common to find a clinic whose Spanish site lists five procedures, whose English page lists three, and whose Google listing lists none of them.

Consistency also ranks: Google compares your name, address and phone across every source it finds, and each discrepancy erodes the listing's trust. Aligning the data is not cosmetic, it moves the map.

What it includes

  • Audit of all your current channels
  • Google Business profile kept current
  • Visual and message consistency across channels
  • One unified monthly report

How we work

  1. Audit of every channel

    Website, Google listings, social profiles, medical directories, tourism portals and old profiles you may have forgotten existed.

  2. Unified core data

    Identical name, address, phone and hours everywhere. It is the consistency signal that weighs most in local ranking.

  3. Consistency across languages

    The same services, the same credentials and the same pricing logic in each language version. No accidental gaps.

  4. One monthly report

    New patients, source, acquisition cost and what was done. No impressions, no reach, no follower counts.

Frequently asked questions

How much does the 360° digital ecosystem cost?
From US$600 per month, depending on how many channels need aligning and the content volume. The initial audit, an up-to-date Google profile and the unified monthly report are included; the closed quote comes out of the free diagnosis.
How do you measure that the ecosystem is working?
Three numbers in the monthly report: new patients per channel, acquisition cost, and what share of your listings and profiles is up to date. If a metric does not help you decide, it does not go in the report.
What if another agency already handles part of it?
We coexist without friction. We audit, define the data standard and coordinate with whoever runs each channel: what matters is that someone owns the consistency of the whole, and that role is ours.
Do expatriate Facebook groups matter?
In Panama, considerably. Recommendations are requested there daily and they convert well. We do not spam them; we make sure that when your name comes up, what people find backs it up.
What if I have duplicate Google listings?
We find them in the audit and handle the merge or removal. It matters: two listings at the same address can get both suspended.
Does this work for multi-location clinics?
That is where it helps most. Each location needs its own listing and its own page, and keeping them consistent by hand becomes unmanageable quickly.
How often do you check everything is still right?
Monthly. Google accepts third-party suggested edits without notifying you, so periodic review is not optional.

Your next patient is already searching

Tell us about your practice and we will send back an honest digital diagnosis, no strings attached.

Free consultation
+507 6627-3753info@nayitapubmark.com

Galerías Obarrio, Panama City, Panama