Healthcare social media
For clinics serving international patients, social media plays a specific role: it is where someone who found you online decides whether you are real. Credentials, the actual premises, the actual team.
Free consultation
What social media does for a clinic in Panama
It rarely brings in patients who had never heard of you. What it does is close. Someone got your name from a doctor, a neighbour or an expatriate group, checks your profile, and what they see decides whether they message you.
That is doubly true for someone considering travel. They are managing fear, and the only thing that reduces it is verifiable detail: who works there, where they trained, what the premises actually look like.
Consistency also protects. An active, well-answered profile is the first line of reputation defence when criticism appears; silence lets a single negative opinion become the most recent thing a patient finds about you.
What it includes
- Monthly content calendar
- Asset design and video editing
- Copy reviewed for regulatory compliance
- Comment and message management
How we work
Monthly calendar
Built from the questions your reception answers daily, in each language you serve. Those are the questions patients actually have.
Production
Asset design and video editing. One two-hour session a month is enough to film eight short videos and cover the whole month.
Compliance review
Every piece is filtered: no outcome promises, no unverifiable superlatives, no identifiable patients without specific written consent.
Comments and messages
Handled to a protocol. A clinical question asked in public always gets the same answer: thank them and invite them to consult.
Frequently asked questions
- How much does healthcare social media management cost?
- From US$450 per month, depending on the number of assets and whether video shoots are included. The calendar, design work and message management are part of it; we close the figure with the free diagnosis.
- Who approves content before it is published?
- You do. The full month's calendar arrives for review, copy and assets included, and nothing goes out without your sign-off. From the second month on, most clients only review the sensitive topics.
- Do you answer patient messages?
- General comments and enquiries, yes, under a protocol agreed with you. Clinical questions are always routed to your team: we never answer medical matters.
- Should I post in English, Spanish, or both?
- It depends on who you are trying to reach. Mixing both in one feed dilutes each. For clinics with meaningful international volume, a separate English account usually performs better.
- Can I post before-and-after photos?
- Only with specific written consent for promotional use, identical lighting and angle, no retouching, and a visible note that results vary. If any condition is missing, we do not publish it.
- Do I have to appear on camera?
- Not required, but it works best: patients trust the face they will meet in consultation. We film on your phone, in your practice, with no production.
- What will you report?
- Saves, taps on the contact link and new messages per week. Follower count is the metric that matters least.
Other services
Medical web design
Patient-first websites that build trust and make booking an appointment effortless.
Local SEO and Google Ads
We make sure patients searching for your services on Google find you first.
360° digital ecosystem
We connect your website, your social channels and your Google Business profile into one presence.
Online stores for clinics
eCommerce on WooCommerce or Shopify with Panamanian payment gateways built in.
Video and medical events
From podcasts and corporate video to running full congresses and symposia.
Your next patient is already searching
Tell us about your practice and we will send back an honest digital diagnosis, no strings attached.
Free consultationGalerías Obarrio, Panama City, Panama