Local SEO and Google Ads
English-language medical search in Panama is a smaller pool with far less competition — and often a higher-value patient. Most clinics ignore it entirely, which is exactly why it is worth working.
Free consultation
The English search market in Panama is under-served
Retirees in Boquete and Coronado, professionals in Panama City, and patients flying in for treatment all search in English. They compare Panama against Costa Rica, Colombia and Mexico before deciding, and they do it on Google.
Almost no Panamanian clinic targets those queries. Where Spanish-language searches for popular specialties are heavily contested, the English equivalents frequently have no serious competitor at all.
What it includes
- Google Business profile optimisation
- Keyword research by specialty
- Content aimed at what patients actually search
- Google Ads campaigns with booking tracking
How we work
Google Business profile
Claim, verify, correct category, services listed individually, attributes, Panamanian public holiday hours, and real photographs.
Keyword research in both languages
English and Spanish queries are researched separately, because they are not the same searches with different words. Volumes are pulled for your specialty and your area.
Content built for each audience
For international patients that means length of stay, total price, visa questions and verifiable credentials — the questions almost nobody answers in writing.
Google Ads with tracking
Campaigns segmented by real radius and by the hours someone actually replies, with call, form and WhatsApp conversions measured.
Frequently asked questions
- How soon will I see results?
- The Google listing starts moving between week two and week six. Organic ranking rarely shows signs before four months. Google Ads brings traffic the same day.
- Is English-language SEO worth it if most of my patients are local?
- It depends on your specialty. For dentistry, aesthetics, fertility and bariatric surgery the international patient is high-value and the competition is thin. For general clinical consultations, Spanish should come first.
- What budget do Google Ads need?
- Below about 300 dollars a month there is not enough data to optimise. For a practice starting out in Panama City we suggest 400 to 600 for three months, then decide with data.
- Does the ad account stay in my name?
- Always. If you change agency later, you keep the entire campaign history instead of starting from scratch.
Other services
Medical web design
Patient-first websites that build trust and make booking an appointment effortless.
360° digital ecosystem
We connect your website, your social channels and your Google Business profile into one presence.
Healthcare social media
Content that educates, connects and respects professional ethics. Real authority, not noise.
Online stores for clinics
eCommerce on WooCommerce or Shopify with Panamanian payment gateways built in.
Video and medical events
From podcasts and corporate video to running full congresses and symposia.
Your next patient is already searching
Tell us about your practice and we will send back an honest digital diagnosis, no strings attached.
Free consultationGalería Obarrio, Panama City, Panama